About Me

My journey has been anything but ordinary — and that’s the fun part.

From copywriting and jingles to leading design and CRM storytelling at Flipkart, I’ve honed an instinct for emotion-driven content that performs.

As Head – Design & Content (CRM & Merchandising), I drive the creative direction for campaigns that reach millions, ensuring every touchpoint carries meaning, clarity and brand consistency.

Before Flipkart, I cut my creative teeth at Khatabook, Radio Mirchi, Leo Burnett, and Autumn Worldwide, working across brand campaigns, copywriting, and consumer storytelling.

I believe in strategy that feels human — smart, unafraid, and a little bit cheeky.